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Purpose
The article addresses the FCC Network Neutrality Notice of Proposed Rulemaking to clarify its importance, timeliness and concerns in relation to Commission market administration and industrial rationalization duties and obligations. It notes industry rivalry, proposed regulatory policy concerning managed services and non‐discriminatory network administration, and voluntary and mandatory Network Neutrality standards.
Design/methodology/approach
The paper provides and analysis of the FCC Notice.
Findings
The article notices the FCC's approach to “non‐discriminatory” conduct as a feasible public policy, which could stimulate innovation and investment. It specifies fruitful areas for Network Neutrality public policy.
Originality/value
The article concisely evaluates a major FCC initiative.
© Emerald Group Publishing Limited
2010
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