... questionnaires. The authors used partial least squares structural equation modeling and multigroup analysis (MGA) to evaluate the proposed conceptual model. Findings The findings reveal that enablers such as perceived government support, trialability and similarity positively influence users’ attitudes...

... factors in determining individuals’ attitudes and intentions toward newly emerged AI tools. Design/methodology/approach This paper used “partial least square structural equation modeling” (PLS-SEM) to investigate the relation among several latent factors by applying a representative sample of 351...

... a customer’s intention to use M-internet, while these relationships are partially mediated by the attitude toward M-internet. Furthermore, price perception was found to directly influence intention to use M-internet and to have a positive moderating effect on the relationship between attitude toward M-internet...