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Keywords: Behavior
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Journal Articles
The rise of mobile internet: the adoption process at the bottom of the pyramid
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Digital Policy, Regulation and Governance (2018) 20 (6): 582–599.
Published: 05 October 2018
... and intention to use M-internet. Also, intention to use M-internet was found to have a significant influence on BoP customer’s M-internet adoption behavior. Practical implications The findings of this study help to understand what drives and impedes the M-Internet adoption behavior of BoP customers...
