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Keywords: Bottom of Pyramid (BoP)
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Journal Articles
Factors inhibiting the internet adoption by base of the pyramid in India
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Digital Policy, Regulation and Governance (2018) 20 (4): 323–336.
Published: 11 June 2018
... inequality is a complex, multifaceted and global problem and there is a growing need to address this issue effectively. Digital divide Internet adoption Bottom of Pyramid (BoP) Mobile phones are comparatively more affordable than personal computers to the socioeconomically marginalized group...
