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Keywords: Intention
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Journal Articles
The rise of mobile internet: the adoption process at the bottom of the pyramid
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Digital Policy, Regulation and Governance (2018) 20 (6): 582–599.
Published: 05 October 2018
... a customer’s intention to use M-internet, while these relationships are partially mediated by the attitude toward M-internet. Furthermore, price perception was found to directly influence intention to use M-internet and to have a positive moderating effect on the relationship between attitude toward M-internet...
