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Keywords: Marketing environment
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Journal Articles
Chinese roulette: Telstra’s strategic alliance with PCCW
Available to Purchase
Info (2000) 2 (6): 583–594.
Published: 01 December 2000
...Kidnapillai Selvarajah Looks at the current market environments of Telstra and PCCW, and analyses the issues and concerns raised by the announcement of this strange marriage. Concludes the main attraction for both parties is the hug untapped telecommunications market in China and other Asian...
