...Martin D. Mileros; Robert Forchheimer Purpose Personal data is today recognized as an asset in the digital economy, generating billion-dollar annual revenues for many companies. But how much value do users derive from their seemingly free apps (zero-price services), and what user costs...

...Natasja Van Buggenhout; Wendy Van den Broeck; Ine Van Zeeland; Jo Pierson Purpose Media users daily exchange personal data for “free” personalised media. Is this a fair trade, or user “exploitation”? Do personalisation benefits outweigh privacy risks? Design/methodology/approach This study...

... freely or at a cost. This has opened the door to a number of issues related to privacy protection since the smartphone stores and processes personal data. The purpose of this paper is to examine the extent of access to personal data, required by the most popular mobile apps available in Google Play store...

... a marketplace for anonymity, therefore allowing users full control of how their personal data is used. This paper aims to explore the creation of a data marketplace, offering users the possibility of engaging with companies and other entities to sell and auction personal data. Importantly, participation...