Keywords: Place branding
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Journal Articles
Digital Policy, Regulation and Governance (2024) 26 (4): 420–434.
Published: 19 April 2024
...Yingju Zhang; Saimin Liu; Giovanni Baldi Purpose This paper aims to explore the rationale, the process and the outcomes and risks of place branding in rural China. Design/methodology/approach An in-depth case study analysis, including interviews, has been conducted. Findings Place branding...

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