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Keywords: Policy tools
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Journal Articles
Digital Policy, Regulation and Governance (2024) 26 (4): 420–434.
Published: 19 April 2024
... position itself as a service and auxiliary role. Simultaneously, it should strengthen market-oriented operations and stakeholder participation in place branding. Originality/value This paper is one of the first contributions to examine the impact of place branding as a rural development policy tool...
