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Keywords: Service attributes
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Journal Articles
Info (2012) 14 (5): 21–35.
Published: 06 August 2012
... and multiple ways of messaging, including multimedia (a combination of IM, voice and video calls). Shahrokh Nikou can be contacted at: snikou@abo.fi © Emerald Group Publishing Limited 2012 Conjoint analysis Mobile rich communication service Consumers' preferences Service attributes...
