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Keywords: Service usage behaviours
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Journal Articles
Digital Policy, Regulation and Governance (2017) 19 (4): 317–331.
Published: 12 June 2017
... behaviors, MNOs in the GCC region are presented with a feasible lever to customize their offerings accordingly. Customer segmentation Expatriates GCC countries Mobile telecommunications National origin Service usage behaviours Table I Population data for the six countries of the Gulf...
