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Self issue facilitates an improvement in the service for the borrower and should be considered carefully by librarians everywhere. It can help to provide the means to address the growing demands of the user whilst so many libraries suffer from the enormous pressures of limited library resources and budgetary constraints. The self issue project at Information Services, University of Sunderland, has identified preparation, publicity, position and persuasion as the four key ‘p’ elements essential for the successful implementation of the service. This paper will provide a synopsis of the methods used to achieve success, a description of self issue machine components and operational procedures. Project achievements and plans for the future are outlined.

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