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Journal Articles

Research on high-impact user positioning from the perspective of precision marketing

Xiaogang Zhao, Siwei Dong, Zitong Pu, Yan Li, Hai Shen, Jun Hou, Yiwei Dang, Yizhou Yuan, Hao Zhang

Data Technologies and Applications (2026) 60 (2): 257–296.

https://doi.org/10.1108/DTA-09-2024-0873

Published: 03 February 2026

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Journal Articles

Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory

Taozhen Huang, Zheshi Bao, Yan Li

Program (2017) 51 (3): 259–277.

https://doi.org/10.1108/PROG-12-2016-0078

Published: 05 September 2017

View article titled, Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory

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