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Keywords: Mobile social network games
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Journal Articles
Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory
Available to Purchase
Journal:
Data Technologies and Applications
Program (2017) 51 (3): 259–277.
Published: 05 September 2017
...Taozhen Huang; Zheshi Bao; Yan Li Purpose The purpose of this paper is to explore the purchase intention in mobile social network games (M-SNGs) through a new perspective and discuss how to effectively promote players’ payment. Design/methodology/approach The author proposed a research model...
