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Keywords: Employer branding
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Journal Articles
Evidence-based HRM: a Global Forum for Empirical Scholarship 1–17.
Published: 21 May 2026
...Aarif Mohd Sheikh Purpose Although the role of employer branding (EB) in creating positive employee outcomes keeps gaining more and more relevance, limited attention has been given to understanding how it translates into stronger organizational commitment (OC). Addressing this gap, this study...
