...Muhammad Ilyas; Waqar Alam; Aziz Ahmad Purpose This study aimed to investigate the primary factors driving human resource analytics adoption in small and medium-sized organizations. The research seeks to confirm and expand the UTAUT model using direct predictors and a unique moderator...

... in relation to the career construction theory with respect to adoption of human resource analytics by HR professionals. Secondly, the study findings validate the technology readiness model in the context of adopting HR analytics. Thirdly and most significantly, the study proposes a novel theoretical framework...