The aim of the paper is to extend and update previous research carried out in the period immediately following the unification of Germany in 1990. This period saw a rapid and substantial movement by (West) German retailers into the former German Democratic Republic. The paper examines, though a tracking study of the top German retailers, the status of those retailers some years on in terms of the extent to which they have assimilated their operations in eastern Germany and now regard them as merely a part of a united Germany. More importantly, the paper examines the extent to which the moves into the former East Germany have been used as a springboard to expansion in the former socialist states of central and eastern Europe in a period that has seen substantial and significant consolidation among German retailers.
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1 August 2000
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August 01 2000
German retailing expansion – a decade of change?
Terry Robinson;
Terry Robinson
Terry Robinson is a Reader in Marketing, at the School of Business and Management, University of Teesside, Middlesborough, UK.
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Robert Foot;
Robert Foot
Robert Foot is a Senior Lecturer in German, at the School of Music and Humanities, University of Huddersfield, UK.
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Colin M. Clarke‐Hill
Colin M. Clarke‐Hill
Colin M. Clarke‐Hill is a Reader in Strategic Management, at the Centre for Research in Service, Gloucestershire Business School, UK.
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Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
2000
European Business Review (2000) 12 (4): 216–225.
Citation
Robinson T, Foot R, Clarke‐Hill CM (2000), "German retailing expansion – a decade of change?". European Business Review, Vol. 12 No. 4 pp. 216–225, doi: https://doi.org/10.1108/09555340010372402
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