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The roles of government and the private sector in the provision of food safety in Russia are explored. The establishment and operation of a private food‐safety company are described and its competitiveness is analysed in the context of the evolving food‐regulatory, policy and economic environments found in a transition economy. Business success is attributed to operational efficiency, customer service and flexible strategic management. Potential threats to sustainability from inadequate regulation are identified. The creation of a viable business is viewed as an exemplar in foreign technical assistance to a country in transition to a market economy.

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