European challenge: developing global organizations

In the twenty‐first century more European organizations will have to go global in scope and operations. Increasing globalization is forcing such a transformation of corporations, associations, and agencies. If business expects to be competitive in the global marketplace, their use of information technology is not only a force in this trend, but a powerful tool to achieve this goal. This article examines the impact of globalization on institutions, the challenges and issues in globalization, and how to transform an organization into a global enterprise. The latter occurs, the author suggests, when such change is well planned, so that a new work culture is created which embraces new technologies, such as in the fields of communications and information.