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Purpose

The purpose of this paper is to investigate how a local trade union improves living conditions for women entrepreneurs in India and how its activities have evolved over time.

Design/methodology/approach

The authors conducted a longitudinal case study of the self-employed women’s association (SEWA) in India. Founded in 1972, this organization fosters and supports women’s entrepreneurship. The approach of this study combines qualitative face-to-face interviews and secondary data analysis.

Findings

The findings highlight the fact that SEWA, which combines the features of a trade union and a social movement, improves women’s conditions in several different ways. The study shows that the organization’s main role has evolved from creating a community to expanding it and finally to becoming an agent of societal change.

Originality/value

The study contributes to the literature by analyzing how locally grown organizations fight social exclusion and improve the conditions of deprived groups in emerging economies.

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