The European digital money picture: Europay’s role and strategy in developing the market

Explores the rapidly changing world of electronic purse transactions and presents a case study of the development strategy employed by Europay International. Considers the impending convergence of European standards and the role of the newly formed CEPSCo Corporation charged with managing the Common Electronic Purse Specification as a blueprint for purse implementations throughout Europe and beyond. Looks at how digital money fits into Europe’s payment industry, identifies common trends and highlights the decisions which must be made by the banking community in order to realize the fastest return on their chip investment.