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Volume 89, Issue 2
1 February 1989
European Business Review Cover Image for Volume 89, Issue 2
Research Article| February 01 1989

European Operations Strategies for the 1990s Available to Purchase

Keith Oliver
Keith Oliver
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
1989
European Business Review (1989) 89 (2)
https://doi.org/10.1108/EUM0000000001818

With the coming of the Single Market it is now essential that companies reassess their European manufacturing strategies. Many multinationals currently have fragmented manufacturing operations reflecting past failures to achieve a truly common market. This article discusses how manufacturers in Europe can reorganise themselves to optimise competitiveness.

Keywords:
European Union, Manufacturing, Competitiveness, Operations management, Strategy
This content is only available via PDF.
© MCB UP Limited
1989
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