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Volume 91, Issue 3
1 March 1991
European Business Review Cover Image for Volume 91, Issue 3
Research Article| March 01 1991

DISTRIBUTION – THE LOGIC OF 1992

Ian Rodgers
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-7107
Print ISSN: 0955-534X
© MCB UP Limited
1991
European Business Review (1991) 91 (3)
https://doi.org/10.1108/EUM0000000001886

To meet the challenges of the Single European Market in 1992 the distribution strategies of ICI Chemicals and Polymers are outlined, with reference to the adoption of electronic data interchange and the benefits it can bring.

Keywords: Chemical industry, Distribution, Electronic data processing, Single market
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© MCB UP Limited
1991
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