Issues

Special Issue: Current Status and Future Direction Views from Global thought Leaders. Guest Editors: Gran Svensson, Sarah Jack, Mary Rose

Call for papers

Special issue on Business schools or schools for scholars?

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Macromarketing: origins, development, current status and possible future direction

Stanley J. Shapiro
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Helping marketing research earn a seat at the table for decision‐making: An assessment and prescription for the future

Naresh K. Malhotra; Mark Peterson; Can Uslay
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The marketing code: unlocking the secrets of Dan Brown's success

Stephen Brown
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Marketing strategy: taxonomy and frameworks

Adel I. El‐Ansary
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Editorial

Current status and future direction: views from global thought leaders

Göran Svensson
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