Issues

Special Issue: Assessing and building upon Wroe Alderson's intellectual legacy. Guest Editors: Stanley J. Shapiro, Gran Svensson

Book Review

A Twenty‐First Century Guide to Aldersonian Marketing Thought

George Fisk
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Wroe Alderson: father of modern marketing

Eric H. Shaw; William Lazer; Stephen F. Pirog, III
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Placing Wroe Alderson's contributions to buyer behavior in historical perspective

Robert D. Tamilia
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The Wroe river: the canyon carved by Alderson

Terry Beckman
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An Aldersonian explanation of twenty‐first century “mass customization”

Kendall Goodrich
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A comment on Alderson's intellectual legacy

John Fraedrich
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Economizing in differentiated distribution networks: a transvection approach

Kajsa Hulthén
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Guest editorial

Assessing and building upon Wroe Alderson's intellectual legacy

Stanley J. Shapiro; Göran Svensson
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