Issues

Special Issue: Marketing Strategies in Latin American Markets. Guest Editor: Juan Carlos Sosa Varela

Brand personality and purchase intention

María de la Paz Toldos-Romero; Ma. Margarita Orozco-Gómez
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers’ choice of US brands

Sanjaya S. Gaur; Hanoku Bathula; Carolina Valcarcel Diaz
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The influence of image and consumer factors on store brand choice in the Brazilian market: Evidence from two retail chains

Mbaye Fall Diallo; Steve Burt; Leigh Sparks
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Critical characteristics for the implementation of mass-customized services

Gabriel Vidor; Janine Fleith de Medeiros; Flavio Sanson Fogliatto; Mitchel M. Tseng
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Subsidiary strategy processes in Latin America

Anna Ljung; Cecilia Pahlberg
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