Ioannis Assiouras
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Journal Articles

Virtual reality in tourism: how novelty and inspiration relate to VR reuse in destination marketing

Antonios Giannopoulos, Eleni Mavragani, Ioannis Assiouras, Ioanna Simeli
Journal: European Business Review
European Business Review 1–19.
https://doi.org/10.1108/EBR-09-2025-0338
Published: 17 June 2026
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Includes: Supplementary data
Journal Articles

Do switching costs buffer the effects of pre-recovery negative emotions on customers’ personal interaction with employees?

George Skourtis, Ioannis Assiouras, Jeff Joireman, Elif Karaosmanoglu
Journal: European Business Review
European Business Review (2025) 37 (5): 794–809.
https://doi.org/10.1108/EBR-12-2024-0402
Published: 01 May 2025
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Includes: Supplementary data
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