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Journal Articles

How cross-culture affects the outcomes of co-creation

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Emily Mary Grott, Jesus Cambra-Fierro, Lourdes Perez, Mirella Yani-de-Soriano
Journal: European Business Review
European Business Review (2019) 31 (4): 544–566.
https://doi.org/10.1108/EBR-01-2018-0022
Published: 10 June 2019
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Journal Articles

Value generation in B2B contexts: the SMEs’ perspective

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Lourdes Pérez, Jesús Cambra-Fierro
Journal: European Business Review
European Business Review (2015) 27 (3): 297–317.
https://doi.org/10.1108/EBR-05-2014-0045
Published: 11 May 2015
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Journal Articles

Sustainable business practices in Spain: a two‐case study

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Jesús Cambra‐Fierro, Rocío Ruiz‐Benítez
Journal: European Business Review
European Business Review (2011) 23 (4): 401–412.
https://doi.org/10.1108/09555341111145780
Published: 28 June 2011
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