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Pierre Mostert
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Journal Articles

A multidimensional approach to the outcomes of perceived value in business relationships

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Mariette Louise Zietsman, Pierre Mostert, Göran Svensson
Journal: European Business Review
European Business Review (2020) 32 (4): 709–729.
https://doi.org/10.1108/EBR-10-2019-0258
Published: 18 June 2020
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Journal Articles

Brand avoidance – a services perspective

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Adele Berndt, Daniel J. Petzer, Pierre Mostert
Journal: European Business Review
European Business Review (2019) 31 (2): 179–196.
https://doi.org/10.1108/EBR-02-2017-0033
Published: 11 March 2019
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