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Journal Articles

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

Richard Huaman-Ramirez, Nada Maaninou, Dwight Merunka, Véronique Cova

European Business Review (2021) 33 (4): 566–596.

https://doi.org/10.1108/EBR-05-2020-0110

Published: 11 November 2020

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Journal Articles

Are global brands trustworthy?: The role of brand affect, brand innovativeness, and consumer ethnocentrism

Richard Huaman-Ramirez, Noël Albert, Dwight Merunka

European Business Review (2019) 31 (6): 926–946.

https://doi.org/10.1108/EBR-11-2017-0202

Published: 14 October 2019

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Journal Articles

Brand experience effects on brand attachment: the role of brand trust, age, and income

Richard Huaman-Ramirez, Dwight Merunka

European Business Review (2019) 31 (5): 610–645.

https://doi.org/10.1108/EBR-02-2017-0039

Published: 02 August 2019

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