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Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity

Maqsood Hussain Bhutto, Beenish Tariq, Sarwar Azhar, Khalid Ahmed, Faiz Muhammad Khuwaja, Heesup Han

European Business Review (2022) 34 (1): 62–84.

https://doi.org/10.1108/EBR-10-2019-0274

Published: 03 December 2020

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