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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials

Lise van Breda, Marlize Terblanche-Smit, Theuns Pelser

European Business Review (2023) 35 (2): 202–222.

https://doi.org/10.1108/EBR-05-2022-0080

Published: 10 January 2023

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