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Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid

Miriam Borchardt, Charbel José Chiappetta Jabbour, José de Figueiredo Belém, Venkatesh Mani, Giancarlo Medeiros Pereira, Ágata Maitê Ritter

European Business Review (2022) 34 (3): 297–320.

https://doi.org/10.1108/EBR-12-2020-0325

Published: 26 July 2021

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