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Journal Articles
Brand experience effects on brand attachment: the role of brand trust, age, and income
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (5): 610–645.
Published: 02 August 2019
...Richard Huaman-Ramirez; Dwight Merunka Purpose The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of age and income. Design/methodology/approach A total of 334...
