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Keywords: Attitudinal loyalty
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (4): 709–729.
Published: 18 June 2020
... Attitudinal loyalty Banking South Africa National Research Foundation of South Africa 109341 Economic satisfaction is defined as business customers’ positive affective response to economic rewards to be derived from the relationship (Callarisa-Fiol et al., 2009 ; Farrelly and Quester...
