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Keywords: Behavioural loyalty
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Journal Articles
Journal:
European Business Review
European Business Review (2020) 32 (4): 709–729.
Published: 18 June 2020
... indicate that non-economic satisfaction mediates the relationship between economic satisfaction and behavioural loyalty. Research limitations/implications The study contributes to business services marketing literature by taking a multidimensional approach to the traditional value-satisfaction-loyalty...
