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Keywords: Bricolage
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Journal Articles
Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Available to PurchaseMiriam Borchardt, Charbel José Chiappetta Jabbour, José de Figueiredo Belém, Venkatesh Mani, Giancarlo Medeiros Pereira, Ágata Maitê Ritter
Journal:
European Business Review
European Business Review (2022) 34 (3): 297–320.
Published: 26 July 2021
... 2020 08 03 2021 04 04 2021 01 06 2021 11 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Ecosystem Bricolage Business model Frugal innovation Base of the pyramid Over 70% of the population...
