...Yasir Rashid; Ansar Waseem; Ahmad Ahsan Akbar; Fatima Azam Purpose The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development...

...Emily Mary Grott; Jesus Cambra-Fierro; Lourdes Perez; Mirella Yani-de-Soriano Purpose The aim of this study is two-fold. Firstly, to examine the outcomes of co-creation from a customer perspective using well-recognised customer management variables (customer satisfaction, loyalty and word-of-mouth...

...Nicholas Ind; Nick Coates Purpose The purpose of this paper is to draw attention to the diverse strands that underpin the still emerging concept of co‐creation. The paper aims to suggest that there are alternative views rooted in psychotherapy, critical theory, software development and design...