... Advertising Consumer behaviour Emotional appeals Millennials Pro-environmental Social marketing Sustainability Social marketing makes use of the core commercial principles of traditional marketing to change consumer behaviour for society’s benefit (Andreasen, 2006 ; Gordon et al., 2011...

...Mandy Pick Purpose Social media, especially social media-based influencer marketing, has become an important factor in consumer decision-making. Studies have recently begun investigating how influencers affect consumer behaviour. Despite the increasing interest, the purpose of this study...

... and retailers of luxury brands, as it gives fresh insights into understanding the consumer behaviour of a young segment towards the consumption of luxury brands in the post-purchase scenario, especially in the context of an emerging market. Originality/value The uniqueness of the study lies in the fact...

... marketing studies were unsuccessful in segmenting green consumers even “on average”, resulting in elusive and contradictory outcomes. Only very few studies are aimed at exploring the green consumer's behavior using qualitative research approaches. This paper explores the product demands of green consumers...

... Consumer behaviour Uncertainty management Decision‐making uncertainty Industrial market offerings Complex solutions Typology No one was ever fired for buying IBM. This adage conveys the power of brand names in business‐to‐business procurement. Put differently, business‐to‐business...

... is offered. © Emerald Group Publishing Limited 2010 Value analysis Marketing Consumer behaviour The marketing discipline has struggled to develop an accepted general theory and even more specific theories recounting relevant phenomena within marketing are relatively few. This comment...

... and consuming. Originality/value A detailed account of Alderson's contributions to the then emerging science of consumer behavior is unique especially in the context of thought contributions originating from other sciences. © Emerald Group Publishing Limited 2007 Marketing Marketing theory...

...Sue Woodcock © MCB UP Limited 2001 --> Farming Consumer behaviour Community relations The culling fields Sue Woodcock Keywords: Farming, Consumer behaviour, Community relations I live in Settle, North Yorkshire, and keep Rare Breed sheep seven...