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Keywords: Content analysis
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Journal Articles
Journal Articles
European Business Review (2019) 31 (6): 910–925.
Published: 14 October 2019
... and Brodie, 2001 ; Cova and Salle, 2008 ; Brennan, 2012). In recent years, the literature also highlights the need to replace the old distinction between goods and services with a service-centred approach (Hultman and Ek, 2011). Marketing types Knowledge diffusion Bibliometrics Content analysis...
Journal Articles
European Business Review (2019) 31 (5): 669–687.
Published: 02 August 2019
... and equity. Furthermore, the study found differences among the codes of British, French and German companies. Australia United Kingdom Corporate social responsibility Content analysis Corporate codes of ethics In the twentieth century, industrialized economies around the world enacted...
Journal Articles
European Business Review (2014) 26 (1): 79–101.
Published: 07 January 2014
.../methodology/approach – The empirical examination encompasses a sample that includes the annual reports of all German DAX-30 companies from 1998 to 2009. First, based on a content analysis, categories of CSR-related communication are defined. Second, these categories are used in a quantitative analysis...

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