Goran Svensson
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Journal Articles

Framing predictors of salespeople’s performance in B2B sales: a toolkit and guide for scholars and practitioners

Goran Svensson, Rocio Rodriguez, Nils M. Høgevold
Journal: European Business Review
European Business Review (2026) 38 (5): 734–767.
https://doi.org/10.1108/EBR-08-2024-0239
Published: 11 June 2026
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Journal Articles

Framing B2B sales digitalization through technology with contemporary indicators of salesforce performance in services firms

Nils M. Høgevold, Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson
Journal: European Business Review
European Business Review (2026) 38 (4): 609–639.
https://doi.org/10.1108/EBR-12-2023-0386
Published: 28 May 2026
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Journal Articles

Sequential logic concerning the dualities of sales performance and job satisfaction in B2B relationships of services firms

Carmen Otero-Neira, Göran Svensson, Nils M. Høgevold, Rocio Rodriguez
Journal: European Business Review
European Business Review (2025) 37 (5): 856–875.
https://doi.org/10.1108/EBR-05-2024-0152
Published: 14 August 2025
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Journal Articles

The role of conflict and opportunism on the duality of satisfaction in B2B sales relationships

Carlos Ferro-Soto, Carmen Padin, Mornay Roberts-Lombard, Goran Svensson, Nils Høgevold
Journal: European Business Review
European Business Review (2024) 36 (6): 870–898.
https://doi.org/10.1108/EBR-06-2023-0189
Published: 20 February 2024
View article titled, The role of conflict and opportunism on the duality of satisfaction in B2B sales relationships
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Journal Articles

Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study

Nils Høgevold, Rocio Rodriguez, Göran Svensson, Carmen Otero-Neira
Journal: European Business Review
European Business Review (2024) 36 (2): 201–224.
https://doi.org/10.1108/EBR-03-2023-0089
Published: 31 August 2023
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Journal Articles

Organisational and environmental indicators of B2B sellers’ sales performance in services firms

Rocio Rodriguez, Mornay Roberts-Lombard, Nils M. Høgevold, Göran Svensson
Journal: European Business Review
European Business Review (2022) 34 (4): 578–602.
https://doi.org/10.1108/EBR-05-2021-0123
Published: 20 April 2022
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Journal Articles

Antecedents and postcedents of satisfaction in seller-business relationships: positive and negative alter egos

Nils Høgevold, Göran Svensson, Mornay Roberts-Lombard
Journal: European Business Review
European Business Review (2021) 33 (4): 537–565.
https://doi.org/10.1108/EBR-04-2020-0108
Published: 11 November 2020
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Journal Articles

A multidimensional approach to the outcomes of perceived value in business relationships

Mariette Louise Zietsman, Pierre Mostert, Göran Svensson
Journal: European Business Review
European Business Review (2020) 32 (4): 709–729.
https://doi.org/10.1108/EBR-10-2019-0258
Published: 18 June 2020
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Journal Articles

Codes of ethics content: UK and Australian corporations

Greg Wood, Georgina Whyatt, Michael Callaghan, Goran Svensson
Journal: European Business Review
European Business Review (2019) 31 (5): 669–687.
https://doi.org/10.1108/EBR-04-2018-0081
Published: 02 August 2019
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Journal Articles

South African corporate ethics codes: establishment and communication

Mornay Roberts-Lombard, Mercy Mpinganjira, Greg Wood, Göran Svensson
Journal: European Business Review
European Business Review (2019) 31 (3): 379–396.
https://doi.org/10.1108/EBR-08-2017-0150
Published: 13 May 2019
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Journal Articles

Operationalizing business ethics in organizations: The views of executives in Australia, Canada and Sweden

Jang B. Singh, Greg Wood, Michael Callaghan, Goran Svensson, Svante Andersson
Journal: European Business Review
European Business Review (2018) 30 (4): 494–510.
https://doi.org/10.1108/EBR-05-2017-0101
Published: 11 June 2018
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Journal Articles

A toolkit to examine multi-item measures – avoiding pitfalls and flaws

Göran Svensson
Journal: European Business Review
European Business Review (2018) 30 (1): 82–92.
https://doi.org/10.1108/EBR-09-2017-0166
Published: 08 January 2018
View article titled, A toolkit to examine multi-item measures – avoiding pitfalls and flaws
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Journal Articles

Embedding the ethos of codes of ethics into corporate South Africa: current status

Mercy Mpinganjira, Mornay Roberts-Lombard, Greg Wood, Göran Svensson
Journal: European Business Review
European Business Review (2016) 28 (3): 333–351.
https://doi.org/10.1108/EBR-04-2015-0039
Published: 09 May 2016
View article titled, Embedding the ethos of codes of ethics into corporate South Africa: current status
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Journal Articles

A model of pilgrimage tourism: process, interface, people and sequence

Carmen Padin, Goran Svensson, Greg Wood
Journal: European Business Review
European Business Review (2016) 28 (1): 77–95.
https://doi.org/10.1108/EBR-01-2015-0003
Published: 11 January 2016
View article titled, A model of pilgrimage tourism: process, interface, people and sequence
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Journal Articles

Contemporary process to test the theory of a research model through covariance-based structural equation modeling in business research: Is it science, quasi-science or just non-science …?

Göran Svensson
Journal: European Business Review
European Business Review (2015) 27 (4): 447–458.
https://doi.org/10.1108/EBR-08-2013-0104
Published: 08 June 2015
View article titled, Contemporary process to test the theory of a research model through covariance-based structural equation modeling in business research: Is it science, quasi-science or just non-science …?
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Journal Articles

A framework to navigate sustainability in business networks: The transformative business sustainability (TBS) model

Beverly Wagner, Göran Svensson
Journal: European Business Review
European Business Review (2014) 26 (4): 340–367.
https://doi.org/10.1108/EBR-12-2013-0146
Published: 03 June 2014
View article titled, A framework to navigate sustainability in business networks: The transformative business sustainability (TBS) model
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Journal Articles

Processes of substantiations and contributions through theory building towards theory in business research

Göran Svensson
Journal: European Business Review
European Business Review (2013) 25 (5): 466–480.
https://doi.org/10.1108/EBR-12-2012-0071
Published: 23 August 2013
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Journal Articles

The changing view of marketing management in a South African context

Goran Svensson
Journal: European Business Review
European Business Review (2013) 25 (4)
https://doi.org/10.1108/ebr.2013.05425daa.001
Published: 21 June 2013
View article titled, The changing view of marketing management in a South African context
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Journal Articles

A multi‐layer matrix model of sustainable tourism: Process, measurement areas, gap and reconnection analyses

Carmen Padin, Göran Svensson
Journal: European Business Review
European Business Review (2013) 25 (2): 206–216.
https://doi.org/10.1108/09555341311302684
Published: 01 March 2013
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Journal Articles

Editorial

Nicholas Ind, Goran Svensson
Journal: European Business Review
European Business Review (2013) 25 (1)
https://doi.org/10.1108/ebr.2013.05425aaa.001
Published: 04 January 2013
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