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Keywords: Destination experience
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Journal Articles
Virtual reality in tourism: how novelty and inspiration relate to VR reuse in destination marketing
Available to Purchase
Journal:
European Business Review
European Business Review 1–19.
Published: 17 June 2026
... Novelty Virtual reality Reuse intentions Destination marketing Destination experience The high-tech momentum and relevant technological innovations are key issues within the Industry 4.0 framework (e.g., Al-Khatib et al., 2024 ; Hossain et al., 2024). Technology-oriented...
Includes: Supplementary data
