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Keywords: Digitalization
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Journal Articles
Framing B2B sales digitalization through technology with contemporary indicators of salesforce performance in services firms
Available to Purchase
Journal:
European Business Review
European Business Review (2026) 38 (4): 609–639.
Published: 28 May 2026
...Nils M. Høgevold; Rocio Rodriguez; Carmen Otero-Neira; Göran Svensson Purpose The digitalization through technology with contemporary indicators of sales performance has become crucial in B2B sales and there is an interesting research opening in the need to specifically include this issue when...
Journal Articles
Thrive or dive: navigating the waves of mandatory digital transformation
Available to Purchase
Journal:
European Business Review
European Business Review (2025) 37 (3): 486–516.
Published: 26 November 2024
...Pedro Brazo; Felix Velicia-Martín; Pedro Palos-Sanchez; José L. Roldán Purpose The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of digitalization to discover different...
