...Nils M. Høgevold; Rocio Rodriguez; Carmen Otero-Neira; Göran Svensson Purpose The digitalization through technology with contemporary indicators of sales performance has become crucial in B2B sales and there is an interesting research opening in the need to specifically include this issue when...

...Pedro Brazo; Felix Velicia-Martín; Pedro Palos-Sanchez; José L. Roldán Purpose The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of digitalization to discover different...