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Keywords: Ecosystem
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Journal Articles
Germinating seeds in dry soil: examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Available to PurchaseMiriam Borchardt, Charbel José Chiappetta Jabbour, José de Figueiredo Belém, Venkatesh Mani, Giancarlo Medeiros Pereira, Ágata Maitê Ritter
Journal:
European Business Review
European Business Review (2022) 34 (3): 297–320.
Published: 26 July 2021
... on the reinterpretation of fashion trends and influences from the business ecosystem while the consolidation of FI in MSEs occurs through the reconfiguration of resources. Additionally, this study shows that FI depends on conditions other than the production of frugal products for BOP consumers. Research limitations...
