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Keywords: Experiential avoidance
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Journal Articles
Brand avoidance – a services perspective
Available to Purchase
Journal:
European Business Review
European Business Review (2019) 31 (2): 179–196.
Published: 11 March 2019
... (Strandvik and Heinonen, 2013 ; Lee et al., 2009a). Experiential avoidance Advertising avoidance Brand avoidance Moral avoidance Identity avoidance Service brands Communication avoidance Deficit-value avoidance National Research Foundation of South Africa 104662 109341...
