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Keywords: Implementation
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Journal Articles
Journal Articles
European Business Review (2018) 30 (3): 285–310.
Published: 14 May 2018
...Ewout Reitsma; Per Hilletofth Purpose The purpose of this study is to evaluate critical success factors (CSFs) for the implementation of an enterprise resource planning (ERP) system from a user perspective. Design/methodology/approach The research was conducted in two successive steps. First...
Journal Articles
European Business Review (2015) 27 (6): 638–655.
Published: 12 October 2015
...Fatemeh Habibi; Caroline Anne Hamilton; Michael John Valos; Michael Callaghan Purpose – The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social...
Journal Articles
European Business Review (2006) 18 (4): 266–293.
Published: 01 July 2006
...Göran Svensson; Adel I. El‐Ansary Purpose The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach The paper is conceptual based...
Journal Articles
European Business Review (1998) 98 (6): 322–327.
Published: 01 December 1998
...Salem M. Al‐Ghamdi This study replicates and extends Alexander’s study for the purpose of identifying the recurring implementation problems. One hundred questionnaires were mailed to business companies in the Bradford area (UK). Twenty‐seven questionnaires have been returned of which only 24...

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