Skip to Main Content
Keywords: Marketing communication
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms

Available to Purchase
Eleonora Pantano, Constantinos-Vasilios Priporas, Giuseppe Migliano
Journal: European Business Review
European Business Review (2019) 31 (2): 162–178.
https://doi.org/10.1108/EBR-08-2017-0152
Published: 11 March 2019
... at: C.Priporas@mdx.ac.uk 22 08 2017 31 12 2017 30 05 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing communication Participation Marketing strategy Social media management The marketing mix model usually defines...
View article titled, Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms
Open the PDF for Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms in another window
Add to Citation Manager for Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms
Journal Articles

E-marketing orientation and social media implementation in B2B marketing

Available to Purchase
Fatemeh Habibi, Caroline Anne Hamilton, Michael John Valos, Michael Callaghan
Journal: European Business Review
European Business Review (2015) 27 (6): 638–655.
https://doi.org/10.1108/EBR-03-2015-0026
Published: 12 October 2015
... Limited 2015 Marketing Social media Implementation Marketing communication Business-to-business marketing E-Marketing orientation Social media challenges The potential benefits and opportunities that can be obtained from social media make successful social media implementation...
View article titled, E-marketing orientation and social media implementation in B2B marketing
Open the PDF for E-marketing orientation and social media implementation in B2B marketing in another window
Add to Citation Manager for E-marketing orientation and social media implementation in B2B marketing
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal