.... Along with the motives and outcomes of brand co-creation from consumer and organization perspective this research aims to look into the supplier perspective of the brand co-creation framework. Originality/value This is the first academic literature review on brand co-creation from a triadic...

..., and environmental influences all operate as interlocking determinants of each other […] the process involves a triadic reciprocal interaction rather than a dyadic conjoint or dyadic bidirectional one. Ethics Business Disengagement Organization Moral Bandura Supply change management In recent...

... of information technology is not only a force in this trend, but a powerful tool to achieve this goal. This article examines the impact of globalization on institutions, the challenges and issues in globalization, and how to transform an organization into a global enterprise. The latter occurs, the author...