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Keywords: Relationship
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Journal Articles
Journal:
European Business Review
European Business Review (2024) 36 (6): 870–898.
Published: 20 February 2024
...Carlos Ferro-Soto; Carmen Padin; Mornay Roberts-Lombard; Goran Svensson; Nils Høgevold Purpose This study aims to explore the direct and indirect effects of sales opportunism and sales conflict as well as of non-economic and economic satisfaction in business-to-business (B2B) sales relationships...
