...Veronica Horton This paper examines patterns of collaboration between companies over a six year time period. Research results indicate that while the formation of alliances is on the rise, the upward trend may not be as strong as commonly thought, that most alliances are formed across national...

..., and organizational trends are creating positive effects for women in the European labour force. Equal opportunity legislation has been introduced in several European countries over the last decade. For example, the UK ratified the Treaty of Rome which ensures that men and women will receive equal pay for equal...

... (including the British) have more in common than is initially apparent and that the differences are diminishing. The marketer needs to be poised to take the challenge represented by this new society and to exploit the growth in trends such as networking, strategic opportunism and open citizenship. EBR Volume...